The Movie Poster Toolbox

Thank you to people that came out last night to Portfolio Night. It was a lot of people checking out some really good work. (My classmates better put up websites so I can blog about them!)

One of the things that I “unveiled” last night was putting my degree project online. Now anyone can check it out!

In a very short summary of my 4 months of research into film advertising and movie marketing, the biggest thing I found is that people want to see something different, something unique or innovative, when it comes to ad campaigns. This not only catches their attention because it's not the same thing they see all the time, it can also create word-of-mouth publicity (a large tool for advertising movies), and it's good for design in general. If ads all look the same for every movie, they aren't being designed very well. They should be tailored to each project and each movie.

I would think this realization would be fairly obvious, but I don't think film companies are taking this into consideration because so many ads look the same! I decided to focus on the film poster as a basis to show just how formulaic film advertising has become by creating a toolbox of cliché advertising parts. Now anyone can be a professional poster designer!

Check it out for yourself at http://www.moviepostertoolbox.com.