Alex ([info]alexdakoulas) wrote,
@ 2007-05-04 11:27:00
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Entry tags:degree project, design, film art, movies, mpt, my work

The Movie Poster Toolbox


Thank you to people that came out last night to Portfolio Night. It was a lot of people checking out some really good work. (My classmates better put up websites so I can blog about them!)

One of the things that I “unveiled” last night was putting my degree project online. Now anyone can check it out!

In a very short summary of my 4 months of research into film advertising and movie marketing, the biggest thing I found is that people want to see something different, something unique or innovative, when it comes to ad campaigns. This not only catches their attention because it's not the same thing they see all the time, it can also create word-of-mouth publicity (a large tool for advertising movies), and it's good for design in general. If ads all look the same for every movie, they aren't being designed very well. They should be tailored to each project and each movie.

I would think this realization would be fairly obvious, but I don't think film companies are taking this into consideration because so many ads look the same! I decided to focus on the film poster as a basis to show just how formulaic film advertising has become by creating a toolbox of cliché advertising parts. Now anyone can be a professional poster designer!

Check it out for yourself at http://www.moviepostertoolbox.com.




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[info]msanborn
2007-05-04 05:15 pm UTC (link)
pretty damned cool indeed.

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[info]alexdakoulas
2007-05-05 02:08 am UTC (link)
Thank yoouu.

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[info]finalvelocity
2007-05-05 02:10 am UTC (link)
i saw you! i wanted to say hi to you and mike but you guys were super busy when i was there so i just looked at all of the good work! everyone did a fantastic job. and awesome with getting the movie toolbox online, i will be sure to spread the word, it's so funny!

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[info]alexdakoulas
2007-05-05 02:17 am UTC (link)
Ya I saw you for like 2 seconds. Thanks for stopping by! I'm sure I'll see you soon so it's cool. You've probably seen most of my work that was there anyway!

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[info]the_reviews
2007-05-05 12:24 pm UTC (link)
I love it.

I made a blog post about it at http://the-reviewer.net and if you want to expand it, there are a couple of ideas to make it even more interactive. I would put a band of adsense ads around it and monitize it to pay for the traffic this thing is going to generate. I suspect it will be popular.

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[info]alexdakoulas
2007-05-05 03:10 pm UTC (link)
Glad you like it and thanks for mentioning it on your site!

There are a few things I want to add to it, but for now this is like Phase 1 of it. If people respond and would like to see more it'll motivate me to add the other features in my head. There are a few!

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